MAYBELLINE

PRODUCTION HOUSE: Fresh Film London
SERVICE PRODUCTION HOUSE: Tango production
DIRECTOR: Christophe Chudy
DoP: Tristan Sheridan
MOTION CONTROL: Bolt Jr+ on track

 

Long camera moves across an LED screen acting like a lens, subtly distorting the world behind the model.
Combined with macro shots of the eyelashes and precise multi-pass motion control, the visuals amplify the effect of the mascara itself.

A great example of how Motion Control can elevate beauty advertising.